Titileist – 913 Driver Brochure

Working with the Titleist brand, I developed a direct marketing piece which highlights their new 913 Driver product line. Each piece is distributed at golf courses around Ontario and is personalized with text to the member and, most notably, the new driver is photographed inside the members golf bag (unbeknownst to them). The brochure is left with the member and utilizing the fold out nature of the brochure and the copy to lead the reader, when the brochure is fully opened the member see's their golf bag with Titleist's 913 Driver placed inside. This ties with the tagline utilized in the marketing initiative of this product line, "It's closer than you think."

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